What happens when you replace a Subaru Impreza WRX accelerator pedal with a legendary “Wah” guitar effects pedal, then invite guitarist Harts to play fast and loud?
Subaru Australia has collaborated with homegrown musician, Harts, to launch the new WRX via Sydney creative agency, Disciple. Aptly named W-Wah-X, the campaign sees the WRX's accelerator pedal replaced with an iconic Wah guitar effects pedal;
the result being a live music performance, with the WRX being both driven and used as an instrument simultaneously.
My role here was to help James Bush to crack/hack the Wah pedal and provide a solution to connect the car and the Marshall amp. Was a 100% hardware consultancy job.