With tens of thousands of domestic and international fans in town for the FIFA WWC 2023, designated 'Rest Days' will see them heading to local cultural landmarks for some sightseeing. Why not to use one of the more scenic locations in sydney? Brought to life through Snap’s Landmarker technology that allows for AR experiences that are more dynamic, useful, and interactive than ever before it enabled our Rest Day overlay and message come to life with the iconic Harbour Bridge transformed into a perfect paused moment — a female footballer kicking back in a hammock, sipping on a Powerade — ready to come back stronger in the coming days.

• Category: Augmented Reality
• Client: Cocacola - Powerade
• Delivered: 2023 Augst
• Role: Creative technologist